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"Why Men Love Bitches" is a book written by Sherry Argov that explores why some men are attracted to women who are strong-willed, independent, and assertive, or what the author refers to as "bitches." The book suggests that men are drawn to women who are confident and have high self-esteem, which is often perceived as bitchy.

The book also emphasizes the importance of setting boundaries, expressing one's needs and desires, and not being overly available to a man's every whim. It suggests that by being independent and not clingy or needy, a woman becomes more attractive and desirable to men.

However, it's important to note that the title of the book can be seen as problematic and reinforces negative gender stereotypes. It's important to recognize that women don't have to act like "bitches" to be confident and assertive and that it's possible to be strong and independent while also being kind, compassionate, and respectful.